What You Need to Know about Freight Matching
In the trucking industry, there are always the brokers and the carriers. The role of the broker is to look for a freight and match that freight with trucks. Then, the trucks will carry that freight to its destination. it all sounds easy enough. However, the difficult part in that process has always been linking those people with the freight to those with the trucks.
In the past, the brokers and carriers often have one-on-one relationships which help built these relationships into a business network. With this kind of relationship, the brokers can make sure that they can rely on the carriers in their network to safely deliver the freight to its destination and on time. The carriers can also assure that they would get paid for doing their job. That is to say, these type of networks proved to be effective because they have trust with each other. Brokers and carriers did their business in person, over the phone and later on by fax and e-mail. This method of doing business worked, however, it took a lot of time and money.
Then, here comes the Internet. Later, people use the Internet to acquire information, purchase and sell items and services online. Doing business online can save more time. Before long, loadboards were developed. Loadboards refer to those websites that help companies advertise their freight and trucks with other people of the transportation community. Today, companies could grow their networks and their businesses more and more while, at the same time, saving their time and money.
Loadboards gradually become popular, however negative issues also emerged. A lot of users coming from all over are connecting that it later became difficult for the companies to know who they are dealing with. Brokers began to worry that their freight would not get delivered safely to their destination. At the same time, the carriers also worried they might not get paid for their job. People started to doubt if they were working with companies they could trust. LinkedIn, Twitter, Facebook, Instagram, and YouTube are just some examples of social media applications that allow people to connect with others through the help of the Internet, while preserving their ability to grow and develop trusted networks of business partners and friends.
What will happen if you combine the loadboard technology and incorporate social media elements? The upshot is a system that allows users to build their own community of trusted networks.
The new world of Freight Matching Communities then arise. Freight matching communities combines the power of freight matching technology with the advantages of a social networking.
Similar to a group on LinkedIn or Facebook, users first post their excess freight and trucks within their exclusive trading community, and using the carriers and brokers they know and rely they can start setting up.
If ever the user is unable to find a match in their exclusive community, then the posting will be available to the other members of the Community. If the posting still failed to get picked up, it will then be available to other users on their public Freight Matching loadboards.
Freight Matching Communities is the next thing of loadboard technology.